I'm sorry, is Bud Light advertising it's 'Drinkability?'
Really? Are they saying that the other beers aren't drinkable, or, as I might suggest, there is confusion in the marketplace about whether or not Bud Light is drinkable?
Ok, googling for that clip, I discovered that many other people are puzzling over this campaign, so I guess there not anything more to say but maybe those really bad beer companies should save a bit of money by not hiring ad guys. They are obviously as bad as your beer.
So, have I played into their hands by talking about their ads?